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Introduction

The signs only remain in the United States along sections of historic Route 66. Otherwise, this long-standing series of promotions has disappeared from the landscape across the highways extending through the countryside.

This story is about Burma Shave signs that were unique in the history of advertising. They always involved a series of small signs presenting a rhyme in sequence. The content of each sign was short and quickly read. The sign spacing was precise to create a rhythm in reading, so one could capture each sign in a set. The last sign in a set simply stated the brand name for the product–Burma Shave. It was rare to ever see the same sign sequence twice during a long trip.

The signs evolved with automobile travel that grew as more and more families hit the highways for adventure and sight seeing.

Read the complete story in the July 2021 Issue of the Archives.

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